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Create and launch an online store

If you are going to be selling products, then you need an online shop. There are responsive e-commerce theme - It’s minimal, light, and contemporary design provides everything you need to run a fully functioning online store.  Many great platforms to help you setup an online store.


Freewebstore

Starting an online store is very easy.  Actually attracting customers and making money are just the opposites

Search engine optimizer (SEO).

Pay-Per-Click (PPC) Marketing.

Email Marketing.

Social media Marketing.

Content Marketing (Blogging & Article Writing).

Webinars.

Downloadable Content e.g E-Books.

Video production.

Just because you built the store, does not mean customers will come. You have to get them to the shop. There are many online marketing strategies you can use to attract customers. Here are some great ones to start out with and the tools you'll need.

Social media Marketing.


Facebook Shops

Facebook Shops allows you to sell your products via Facebook and Instagram marketplaces.

Design your shop to reflect your brand

Customize your collections with the products you want to showcase, and use eye-catching imagery and design elements that build your brand identity.  Shop setup is easy and takes just a few minutes.

Help people discover your products at scale

People can access your shop from your Facebook Page, Instagram profile, Instagram Shopping ads or shoppable posts and stories.

Meet customers where they're already browsing and shopping

Set up your shop across Facebook apps and your products will be eligible to appear in popular shopping destinations such as Facebook Shop and Instagram Shop.

Messenger - Live Chat

The Facebook Messenger app is a great way to connect with your shoppers.

With over 2 billion active monthly users, there is a great chance that your shopper will have Facebook.  Making it easier than ever to directly convert with them.

By actively talking with your shoppers you will be able to improve the likelihood that your shopper will purchase something on your store.

Features

Customize the theme color to match your branding.

Tweak the greeting message and give your shopper a nice welcome message.

Change the greeting delay time.

Set how you would like the app to display.

Advertise your products on the Google Shopping platforme


Google Shopping

The Google Shopping app allows you to upload your products to the Google Shopping platform and display your products to millions of people around the world.  This is the perfect way to increase the amount of customers that land on your store and ultimate purchase products from you.

Please note that Google Shopping uses a bidding system for their Ads.  Google does not have a minimum bid or a minimum cost for Google Shopping / Product Listing Ads.  You can choose a cost per click as low as $ 0.01, and there is no minimum daily budget, so you have a lot of flexibility with how much you spend on Google Shopping.


Those are some great marketing strategies to start with and as you become advanced you will find others.


I hope all these suggestions will help you launch your store.  Good Luck!
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